Web Development
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The FIA WRC Tet Rally Latvia needed a robust and engaging digital presence for its inaugural event in Latvia. The primary challenge was to create a website capable of handling high traffic, providing real-time updates, and offering an exceptional user experience for spectators, competitors, and media professionals.
Palerto Studio designed and developed the official website using Webflow. The site featured real-time updates, interactive maps, high-quality multimedia galleries, and a user-friendly interface. Additionally, we launched an innovative OOH marketing campaign across major Latvian cities, utilizing AI tools to create dynamic scenes that combined rally excitement with local cityscapes.
The website successfully handled the high traffic during the event, providing seamless performance and receiving positive feedback from users. The marketing campaign enhanced visibility and anticipation for the event, contributing to its overall success. The site attracted a diverse, global audience, showcasing Latvia as a premier motorsport destination on the world stage.
In 2024, Palerto Studio had the honor of designing, creating, and maintaining the official website for the FIA WRC Tet Rally Latvia. This landmark event marked the first time Latvia hosted a FIA World Rally Championship (WRC) event, spanning four days and featuring stages across multiple regions, including Rīga, Tukums, Talsi, Kuldīga, and the rally city of Liepāja.
The primary objective was to create a digital platform that not only provided comprehensive information about the event but also engaged and excited rally fans worldwide. Our goal was to ensure seamless navigation, real-time updates, and a visually appealing experience that captured the spirit of the rally.
For the FIA WRC Tet Rally Latvia project, Palerto Studio leveraged Webflow as our platform of choice to deliver a dynamic and engaging digital experience. Webflow's robust design capabilities allowed us to create a visually stunning and highly responsive website, perfectly capturing the excitement and grandeur of Latvia's first WRC event. By using Webflow, we seamlessly integrated real-time updates, interactive maps, and high-resolution multimedia galleries, ensuring that fans had access to the latest information and could fully immerse themselves in the rally experience. The platform's flexibility enabled our team to efficiently implement complex features and maintain high performance throughout the event, demonstrating our commitment to innovation and excellence in web design.
Tet Rally Latvia had developed a strong and recognizable brand, which we approached with the utmost respect and admiration. Our role was to further refine and enhance this brand, bringing it to life in digital spaces while staying true to its core identity. We incorporated motion design to add a dynamic and engaging element, creating animations and interactive features that captured the excitement and energy of the rally. By re-imagining the brand for the digital realm, we ensured that every aspect of the website—from the color scheme and typography to the layout and user experience—reflected the rally’s vibrant and adventurous spirit. This careful balance of innovation and respect for the existing brand allowed us to create a cohesive and immersive online presence that resonated with both new and existing fans of the Tet Rally Latvia.
Our initial research focused on gaining a deep understanding of the target audience for the FIA WRC Tet Rally Latvia website. We identified three primary stakeholder groups: spectators, competitors, and media professionals. Each group had unique needs and expectations, which we aimed to address effectively through our website design and functionality.
We conducted an extensive analysis of other WRC and ERC event websites. Our findings revealed that many of these websites are often built and managed in-house, leading to certain shortcomings in user experience (UX). Common issues included cluttered interfaces, inconsistent navigation, and a lack of real-time updates, all of which can detract from the overall user experience.
To address these shortcomings, we aimed to streamline the user experience on the Tet Rally Latvia website. Our goal was to create a seamless and intuitive platform that catered specifically to the needs of each stakeholder group:
By conducting thorough research and competitive analysis, we were able to identify key areas for improvement and develop a website that not only met but exceeded the expectations of our diverse audience. This careful planning and targeted approach ensured that the Tet Rally Latvia website offered an exceptional user experience for all stakeholders.
The design process for the FIA WRC Tet Rally Latvia website began with an in-depth planning phase, during which we gathered input from key stakeholders and defined the core objectives. Using Figma, we created initial design drafts that embodied the visual and functional aspirations for the website. This tool allowed us to rapidly prototype and iterate on various design concepts, ensuring that we could visualize and refine the user interface (UI) and user experience (UX) efficiently.
Our UI design aimed to create an engaging and visually appealing layout that captured the excitement and energy of the rally. Key elements included:
Our UX design was centered around intuitive navigation and seamless usability. Key considerations included:
Throughout the development process, we maintained close collaboration with RA Events, the event organizer. This partnership was vital in aligning our design choices with the event’s objectives and ensuring that all elements met their expectations. Admittedly, as the site was developed, there were adjustments from the initial design. This iterative process is expected in such a dynamic and high-profile event, and our flexibility allowed us to adapt and enhance the final product.
By combining meticulous planning, collaborative development, and a focus on both UI and UX, we successfully created a website that not only met the technical requirements but also provided an engaging and memorable digital experience for all users.
The FIA WRC Tet Rally Latvia website experienced significant traffic and user engagement, particularly during the event in July 2024. This high level of interest reflected the rally's status as one of the most anticipated events of the summer.
73.3% of the visitors were from mobile devices.
As such, it was vitally important to ensure responsiveness, ease of use and good performance on smaller screens.
By delivering a high-performing and engaging website, Palerto Studio played a crucial role in the success of the FIA WRC Tet Rally Latvia, ensuring that fans worldwide could fully immerse themselves in the excitement of the rally.
As part of our comprehensive marketing campaign for the FIA WRC Tet Rally Latvia, Palerto Studio designed and deployed out-of-home (OOH) creatives that were prominently displayed in all major cities across Latvia, as well as in all cities hosting rally stages. These dynamic visuals featured vibrant scenes of rally cars in action against the backdrop of iconic cityscapes, blending the thrill of the race with the unique charm of each location.
To push the boundaries of traditional advertising, we incorporated AI tools to generate some of these scenes, making this one of the more experimental campaigns seen in Latvian cities. This innovative approach not only captured the attention of the public but also highlighted the modern and creative spirit of the rally. Overall, the feedback was overwhelmingly positive, with many praising the eye-catching designs and the seamless integration of rally excitement with local landscapes. This campaign significantly enhanced the visibility of the event and contributed to the widespread anticipation and enthusiasm leading up to the rally.
